Despite being one of the very first plants cultivated on planet Earth, cannabis has spent many years growing under the harsh light of controversy. Recent legalization efforts, expanded education programs, and companies like CannaVerse Technologies are all working to legitimize the medical and recreational industries and add nuance to the cannabis conversation. Cultivating the world’s first cannabis metaverse — aptly named CANNALAND — CannaVerse Technologies is leading the advocacy efforts for marijuana and shifting public perception of the medicinal herb.
By leveraging cutting-edge technology like web 3.0, blockchain integrations, and cryptocurrency, CANNALAND will become the virtual hub for cannabis enthusiasts that was once considered a thing of science fiction. Unlike the VR-tropes from the mind-bending genre, however, metaverse ecosystems like CANNALAND enhance physical reality without replacing it.
Both connoisseurs and the “canna-curious” are welcome to explore, shop, attend concerts, and more in CANNALAND, but what does the reality of the simulated world entail, exactly? Words can only approximate the profoundly immersive experience, but everything you need to know that can be put to type is down below.
Keep reading for a comprehensive guide on CANNALAND’s tech, user experience, business benefits, and role in the future of both the metaverse and the cannabis industry.
What is CANNALAND?
Equal parts social space and ecommerce marketplace, CANNALAND is a cannabis-themed metaverse that gathers businesses and consumers in one virtual environment. Promoting only the safe and legal use of the plant, the core goals of the CANNALAND cyberspace are focused on community building, social responsibility, and cannabis literacy.
The CANNALAND metaverse consolidates and systematizes the cannabis industry with their decentralized foundation and branded cryptocurrency, CNLT. By offering companies and individuals borderless commerce space to connect, buy, and sell in real-time with digital storefronts, CANNALAND is set to completely transform the cannabis market and consumer experience.
CANNALAND Tech: How does it work?
Blockchains, web 3.0, the metaverse — while the ideas for many of these recent advancements have been floating around for decades, execution is still a pretty new experience for the average consumer or business owner.
Regardless of the new tech’s nascent stage, investment in the metaverse has more than doubled in the last year. (Pop down a few sections to learn more about the projected growth for metaverse technology and usage.) In general, the public is excited, even if they don’t quite understand the nuts and bolts of it.
On the vanguard of all these technologies is CANNALAND, the metaverse-based cannabis region that allows for goods and services to be sold, purchased, and traded in an ultra-secure digital dwelling.
Metaverse: generally refers to an interconnected web of 3D virtual worlds.
Rather than highlighting one specific technology, the term metaverse most often describes the new relationship with technology currently being built and implemented. In sci-fi, that looks like a digital world into which humans plug and play, completely losing touch with physical reality.
In practice, it’s more like a social connection platform that’s immersive and potentially incorporates virtual reality (VR) and augmented reality (AR) via headsets and emerging technology. No longer are gamers, scrollers, researchers, or interweb newbies limited to flat screens at arm’s length — the opportunity the metaverse creates is an actively engaged, globally connected one.
Currently hosted on web 2.0, CANNALAND’s modern tech is being bridged with the bleeding edge of web advancements. When web 3.0 does officially launch, CANNALAND’s methodical and forward-thinking infrastructure will allow for rapid adaptations to meet new standards.
Web 3.0: the third generation of the internet, an in-progress upgrade that’s yet to reach one, universal definition.
The web 3.0 environment includes tools and integrations that pave the way for three-dimensional ways to connect and socialize in shared, immersive landscapes. A significant leap from our current web 2.0, this new iteration of the world wide web also heavily emphasizes decentralization.
Decentralization: in modern tech, decentralization refers to the transition from centralized ownership belonging to a person or organization to distributed control throughout a network.
The metaverse as a whole exists on a decentralized network — essentially, metaverse decision-making capabilities are dispersed from a singular entity to the entire group, improving security and mitigating bias.
In a decentralized blockchain, for example, all members have an identical copy of the data stored within the network, which equalizes power distribution.
Blockchain: blocks of digital data in a chain.
While blockchain technology is definitely more complex, its fundamental facets are apparent in the term. Not every blockchain is decentralized, but each one is a shared, unalterable ledger that stores information and records transactions.
The combination of a decentralized metaverse, blockchain technology, and CANNALAND-specific cryptocurrency, CNLT, puts the ecosystem in a unique position to provide unparalleled safety and reach for consumers and businesses alike.
Cryptocurrency: crypto, for short, this term describes a digital currency that can be bought, traded for goods, traded for other currencies, and sold.
Crypto-based records exist on a decentralized network and are used as an alternative to traditional, centralized banking. Some cryptocurrencies can be centralized and issued by a single entity, but most utilize decentralization for added security.
When it comes to trading, buying, or selling goods and services in CANNALAND, the ecosystem-specific crypto token, CNLT, provides users with indisputable proof of ownership. So even if these new buzzwords seem complicated, the safety of interactions within this cannabis metaverse is not.
For the pros: CNLT is an Ethereum-based currency that will have 600M tokens issued, initially at $.12.
Growth & Expansion: What does the future of the metaverse look like?
The unfolding of the metaverse and its influence on our daily lives could manifest in a number of different ways — for us average consumers, we’ll only know when we get there.
For leading tech companies and engineers, however, the trajectory of the metaverse is decidedly less ambiguous. In fact, the future’s looking pretty bright. Billions of dollars have been invested in the infrastructure of the metaverse, and corporate giants like Google and Walmart are leading contributions.
The latest, peer-reviewed McKinsey report shows the metaverse industry reaching a mind-boggling $5 trillion by 2030. We know what you’re thinking, and yes that is “equivalent to the size of the world’s third-largest economy today, Japan.”
59% of consumers, despite the tech and experience still being refined, are excited to transition activities to the virtual world, data from the same report shows. Whether users choose to game, socialize with long-distance friends, shop, attend concerts, or host business meetings, they’ll soon be able to do all that and more from the comfort of their homes.
2023 Laws & Regulations: What does the future of cannabis look like?
Also coming up roses, relatively speaking, is the future of the human and cannabis relationship.
As a plant, cannabis has evolved considerably since its first cultivation 12,000 years ago. Humans have as well, but our development, specialization, distribution and ingestion of cannabis has remained relatively unchanged.
We are, after all, equipped with biologically innate neurotransmitters specifically designed to bind with cannabinoid proteins. Is it any wonder that 39 US states have legalized medical marijuana usage, with 21 of these frontrunners approving recreational use as well?
Though adult use of cannabis is still illegal on a federal level, all signs point toward continued growth of the medical and recreational markets. President Biden announced a pardon for all individuals convicted of simple marijuana possession in October of 2022, and is calling for a review of the drug classification.
While no definite statements have been released, advocates are pushing for federal decriminalization of the plant, suggesting it could be the Hail Mary Jane the American economy needs after a rough few years.
For all the damage caused by the COVID-19 quarantine, economic and otherwise, the cannabis industry is one of the few that benefitted. Stay-at-home orders led to record-breaking adult-use cannabis sales in 2020, according to the North American Cannabis Market Report.
While many may have returned to pre-pandemic life, cannabis spending is continuing to rise, and data from the BDSA shows a projected reach of $55 billion by 2026. After legalizing recreational cannabis usage earlier this year, New Mexico alone saw $10 million in tax revenue by September.
Not every business will be able to adapt marketing practices and join the swiftly developing industry, but those that do will tap into a wellspring 12,000 years in the making.
Benefits for Business Owners: How can CANNALAND expand your reach?
CANNALAND is perched between two burgeoning industries, both holding potentially revolutionary societal developments in their near futures. So how do business owners tap in?
- Virtual advertising
- B2B and B2C business model
- Virtual land investment and acquisition
- Worldwide sales opportunities
- Direct communication with digital shoppers
- Access to global audiences
- Total autonomy of product experience
- End-to-end assistance for marketing and merchandising
Advertising on a virtual main street trafficked endlessly by users is just one of the many revenue-driving features of CANNALAND. That, and the lack of geographical boundaries that make the non-stop canna convention quite literally limitless. Commercial digital real estate for storefronts, entertainment venues, and meeting places can all exist within the cannabis metaverse without competing for space. Virtual land sales function similarly to material land sales, and present unique investment opportunities at a much more affordable rate.
Actually, the costs of doing business in CANNALAND is significantly cheaper across the board with digital assets and products that cross into tangible reality post-transaction. End-to-end assistance means even less tech-savvy businesses can still hop aboard the rapidly evolving industry while maintaining practices and product development in the physical world, too.
Business owners have total autonomy over every facet of their production process as well, from inception to distribution, and can get real-time feedback from shoppers in their cybernated store. Direct, virtual conversations with online shoppers can not only improve product quality and refine your merchandising, but boost word-of-mouth sales and organic brand growth.
Enthusiast Experience: Why join CANNALAND?
It’s not all ROI in the cannabis metaverse, despite what the extensive business benefits might lead you to believe.
Enthusiasts strolling through the CANNALAND neighborhood can, indeed, find shops, boutiques, goods, and services, with entertainment, education, and connection at the forefront of the experience as well.
What perks can canna clientele take advantage of in the CANNALAND ecosystem? Great question:
- Socializing and building community from home
- Verified secure transactions
- Participating in a shared environment and economy
- Access to leading-edge cannabis education and research
- Finding expression in a safe and comfortable space
- Member rewards for crypto holdings
At its most basic, the CANNALAND immersion is a sight, sound, and social extravaganza unlike anything individuals could dream of finding at a traditional dispensary or expo. From concerts and comedy shows to clubs and cannabis lounges, CANNALAND’s vast array of community entertainment venues let users meet their friends — and make new ones — over a “virtual toke.”
By partnering with top cannabis scientists, research facilities, and universities, CANNALAND will also make educational opportunities more accessible — from safety practices to full-fledged degrees in cannabis, chemistry, and biology. Only, instead of driving to school every morning, students can learn virtually, with or without friends, all at their own pace.
Offering boosted security for transactions, improved physical safety, and mitigated social anxiety, CANNALAND’s virtual dispensaries remove all the negative aspects of visiting a physical headshop, too. Plus, when enthusiasts are making purchases, holding and using CLNT means canna clientele get priority access to drops, discounts on NFTs, access to exclusive content, and generous member rewards.
CANNALAND’s Growth to Come
CANNALAND’s all-encompassing marketplace and social platform will unify the fragmented cannabis industry, meaning it’s likely the CNLT token will become the universal currency for cannabis transactions. The utility and security of the decentralized coin will expand outside of the CANNALAND universe as well, as its functionality is being made available wherever cryptocurrency is accepted for cannabis purchases.
As for the metaverse foundation, the pioneers at CANNALAND are working alongside top experts in metaverse law to ensure a competitive edge as the industry expands. For prominent brands, emerging cannabis businesses, and even regulatory government agencies, the CANNALAND universe will be the leading virtual platform to make authentic connections, share resources, and collaborate with cannabis enthusiasts.
The merging of contemporary education, policy advocacy, and social community building within the CANNALAND marketplace all endeavor to create the cohesive industry cannabis needs to step out of the shadows of misinformation, and back into the limelight.